rtf2.ru Luke VanVoorhis » Focused Space AW14

Focused Space is an accessory bag brand created as a journey into functional fashion; a way to keep everything in its place and to look good doing so. I was tasked by the owner to do the catalog and all photography within. I decided to depart from the black background used in the previous catalog and to also establish a typography hierarchy in order to elevate the product and design.

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(Above): Old layout from previous season

(Below): My refined layout showcasing a type hierarchy and white background which lets the product shine.

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