Focused Space AW14
Focused Space is an accessory bag brand created as a journey into functional fashion; a way to keep everything in its place and to look good doing so. I was tasked by the owner to do the catalog and all photography within. I decided to depart from the black background used in the previous catalog and to also establish a typography hierarchy in order to elevate the product and design.
(Above): Old layout from previous season
(Below): My refined layout showcasing a type hierarchy and white background which lets the product shine.